Customer-Centric Guide Website

CHALLENGE

How might we help financial service providers learn from, design for, and organize around serving low-income customers?

PROJECT

Description forthcoming. In the interim, please see more information here: 

The CGAP Customer-Centric Guide is a collection of hands-on toolkits and experiments that help you design and deliver effective financial services for low-income customers.
— CGAP
DSC_0242.JPG

Over 11,000 downloads


ROLE + COMPETENCIES:

CREATIVE DIRECTION • RESEARCH + STRATEGY • BRANDING• CONTENT ARCHITECTURE & CREATION • WEBSITE STRATEGY & WIREFRAMING




Teammates included Robert Fabricant and Sebastian Barrera with support from Cathy Lee. Special thanks to client partners Yanina Seltzer and Gerhard Coetzee.